Apple is a unique company. They revolutionized how the world thinks about computers; sleek, shiny machines that are easy to use yet extremely upper-class. This was very different than the strong but chunky machines that so many other companies produced. In this article, we'll be detailing how Apple has changed the perception of laptops and smartphones, and why you yourself might want to buy.
One of the Macbook's main selling points is durability, or quality in general. All of its laptops are cut from a single block of aluminum, with the speaker holes being cut through with lasers for acute accuracy. The LCD panel of the screen is made with two panes of polarized glass to ensure clarity. In short, all Macbooks are made with high-quality materials, which makes them durable but also costly. If you want a machine that's going to run well for a long time, then you should consider a Macbook.
Durability also goes hand in hand with design. Apple is ahead of its time in aesthetic design, and has been for years. If you take a look back to 2008, when Apple first released the Macbook Air, that design is still stronger and thinner than many laptops today. And, it still actually looks somewhat modern (except for the bezels). Many of Apple's customers that can afford such expensive hardware are on the wealthier side, allowing Apple to charge more for their sleek-looking design. Also, since they are so thin, Macbooks are convenient for anyone who needs to use their laptop in many places.
A very important principle of Apple is multi-device integration. With features such as sidecar, airdrop, and iCloud, you can easily share files such as photos between your devices. Sidecar is a convenient piece of software that allows your iPhone screen to be broadcast as a window onto your computer screen. Airdrop is probably one of Apple's most useful innovations; Apple devices can detect each other and wirelessly transfer files. This ties into Apple's ubiquitous, easy-to-use operating system.
MacOS has a few key strengths. It's incredibly user-friendly; anyone can intuitively figure it out quickly. As I said in the previous paragraph, it also works with iPadOS and iOS very well. MacOS is also quite secure, and less likely to be hacked than Windows. This comes at a cost, however; it's a lot harder to develop software for MacOS than Windows. That's why a lot of gaming software, like drivers, are only available for Windows (although software made by larger companies is more likely to also be made for MacOS). MacOS additionally allows for the sharing of purchases within your family (if your family is using Apple devices, of course) and a suite of novice creativity apps such as iMovie, Keynote, and Pages.
Even just the fact that Apple uses their own, different OS is an advantage. While other similar laptops come from a variety of manufacturers including Thinkpad, Lenovo, Microsoft, Razer, Asus, Acer, MSI, HP, Dell, and more. And those are just the ones I can list off the top of my head. All of those brands make more or less different styles of the same thing: A laptop who's capabilities are standardized by Windows 10. They are all so similar, many people automatically look at Apple because Apple is the only company who's laptops have differentiated themselves from the herd. The aforementioned brands all have to fight over Windows 10 customers while the customers who want MacOS only have one place to go.
Lastly, an imperative part of the Macbook's success is simply brand name. Since Apple has already distinguished itself, made its values known, and shown its machines to be trustworthy, Apple already has a massive weight on their side of the scale. In a confusing technological world with a multitude of different companies producing laptops, brand name is of the utmost importance. Apple also happens to get brand recognition more because it is the most luxury brand; if you asked anyone what the highest-quality brand is, they would say Apple. "Highest-quality" is a much more easily divined metric than "best value", which would surely go to a manufacturer making Windows laptops, as that manufacturer could not charge as much brand tax as Apple.
To summarize, Macbooks have the advantages of slimness, design, build quality, multi-integration, operating system, and brand recognition. Those are all important reasons why many purchase the Macbook. Macbooks certainly have their weaknesses, among those memory, graphical processing, and cooling system, but people who want those traits in large quantity are a different demographic than who Apple is trying to appeal to.
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